An annual analysis of America’s small business environment by Allstate/USA TODAY, released yesterday, found increasing optimism and innovation among small business owners, despite the rising cost of doing business.
The Allstate/USA TODAY Small Business Barometer combines a survey of almost 2,600 small business owners with a comprehensive databank of key public metrics, including past performance, recent growth and increased sales, to measure the strength to America’s small business climate, both nationally and in 25 major metropolitan areas. The barometer then assigns an overall score from 0-100, with the average score being 58.
Overall scores ranged from a high of 63 (considered “strong”) in Cleveland and Nashville to a low of 56 (considered “solid”) in Los Angeles. Philadelphia scored 57 in the survey.
Here are the key findings:
- Optimism and innovation are surging and 64 percent of small business owners say there has never been a better time to own a small business.
- The small business economy is stronger now than in late 2015, with 55 percent of those surveyed saying their business revenue increased in 2016.
- Despite increased optimism, small business owners still face stress, with 75 percent reporting they faced some or a great deal of stress, about the same as the 2016 survey found.
- Cost is one of the major challenges of owning a small business–and costs are rising. Some 51 percent of owners said the cost of materials and equipment they need are higher this year than last.
- Veterans offer crucial benefits to small businesses, and the survey found that small businesses owned by veterans or who employ veterans tend to perform better than the norm when it comes to past performance, recent growth and increased sales. Owners who hire vets say it’s the right thing to do and that employees with military backgrounds know how to work as a team and have personal traits that are valuable to operating a business, including self-discipline and being on time.
- Younger business owners adapt and innovate more. There’s a widening gap between those owners under 50 and those over 50. The survey found that younger owners are more likely to report their businesses are doing well, are more likely to be optimistic about the future and more than twice as likely to be hiring.
- Female business owners face unique challenges, with women reporting more stress from family pressures and family health than men. Female-owned small businesses tend to make less income than their male counterparts, with 41 percent making annual income of less than $100,000 compared to 21 percent of men’s businesses. And just 10 percent of women’s small businesses make more than $1 million in annual income, compared to 24 percent for men’s small businesses.
For more information, including national results and the scores for 25 major markets, visit http://www.allstate.com/barometer.