Two days hence, the Federal Communications Commission plans to vote on a proposal by its chairman, Ajit Pai, to repeal net neutrality and stop regulating Internet Service Providers (ISPs) like landline phone companies. The proposal is likely a done deal since the FCC has a Republican majority among its five members.
The net neutrality rules, which were adopted in 2015 under the Obama administration, barred paid prioritization by high-speed ISPs, which would have given faster internet lanes to companies that pay for it. Pai’s proposal allows paid prioritization and also punts the policing of any ISP blocking or discriminatory behavior back to the Federal Trade Commission to be investigated on a case-by-case basis. (The proposed order would also require ISPs to disclose information about their practices to the FCC and the public.)
ISPs say Pai’s proposal would lead to a better array of services for online customers and more innovation in the industry. And one of the largest ISPs, Philadelphia-based Comcast, says it “will not block, throttle or discriminate against lawful content.”
However, small businesses fear a rollback of net neutrality rules could fundamentally change how and whether they do business. Many started online and turned to e-commerce to become profitable or at least break even. Many entrepreneurs worry that without net neutrality provisions, ISPs would wield their increased power to control how businesses reach consumers.
Last month, the American Sustainable Business Council (ASBC), which represents more than 250,000 business owners, executives and investors, said net neutrality fuels business competition and that without it businesses would lose the free-market aspects of the internet.
“The FCC’s action–which will disregard millions of public comments in favor of net neutrality–masquerades as deregulation, but will actually make winners out of the largest [ISPs], and make losers out of every startup and small business,” said David Levine, president, CEO and co-founder of ASBC.
The new rules are almost certain to increase the costs of transacting business on the internet. And some small businesses may not be able to compete. In the new landscape, he who has the deepest pockets can pay to get an edge online.
If paid prioritization is legalized, why wouldn’t ISPs take advantage of it, the same way they have dominated the cable television industry? “The communications giants want to turn the internet into the cable system,” Levine said, “where they control who has access and can limit that access to the highest bidder.”
A pay-for-play Internet system could also be problematic for startups or small businesses who often don’t become profitable right away but who conduct their business mostly online, such as website designers or data analysis firms.
It is also worth noting that unwinding net neutrality could also affect freelancers, franchisees and temporary workers who earn a living doing one-off jobs in the so-called gig economy. According to the Pew Research Center, nearly a quarter of American adults made money in 2016 using online platforms to take on a job or a task, selling something online or renting out their properties using a home-sharing site like Airbnb.